CUBE - World

history

Occupying a major place in the cycling industry, Cube was founded in 1993 by Marcus Pürner, a young student at the University of Munich with a passion for cycling. Initially, Marcus and a friend, Michael Prell – now in charge of design – set up a 30 m² bike shop in a unit belonging to his father's furniture manufacturing business in Waldershof, Bavaria (Germany). Very quickly, the two young entrepreneurs decided to go further by designing their own frames. From that point on, Cube was launched and the success has never faltered. Built on strong yet simple principles – offering models of impeccable quality delivering both a high level of performance and maximum riding pleasure – Cube rapidly won over a wide audience thanks to a comprehensive range. This range encompasses dozens of models, available in a vast number of frame and equipment variants, spanning from MTB to road racing bikes, taking in Triathlon, Cyclocross, Gravel, hybrid bikes, touring bikes and city bikes, with particular in-depth expertise in the field of electrically assisted models, as well as models specifically developed for women and children.

Still based in Waldershof, just a few hundred metres from its historic premises, the company designs, tests and – a rarity in this industry – fully assembles all its bikes from A to Z in an ultra-modern 40,000 m² factory, where it also manufactures its own wheels. Around 500,000 bikes leave the factory each year, sold in more than 60 countries, making Cube one of the largest brands in the sector by volume.

athletes

To assist its engineers and product managers in developing new models, Cube naturally relies on the experience and unique insight of its high-level athletes.

mtb

The brand has two teams: the Cube Action Team, present mainly on the Enduro World Series (EWS) with Zakarias Johansen and Gusti Wildhaber, and the Cube Global Squad featuring the creative and talented Phil Atwill, young German rising star Max Hartenstern competing at CrankWorx and DH World Cup rounds, as well as Frenchman Gaëtan Vigé who, at just 20 years old, has already accumulated 6 podiums in the Junior Downhill World Cup.

Since January 2018, Zakarias Johansen has joined the CUBE Enduro Team. This rider is a real asset for the team!

Action, fun, risk and adrenaline - that's what best describes Gusti. After a few injuries, he now wants to conquer the EWS podium this very season.

Sofia Wiedenroth has an impressive string of successes to her name, including a silver medal at the XC U19 World Championships. She is a major asset for the German manufacturer's international enduro team.

With several DH World Cup podiums since 2016, Phil embarks on a promising second season under the Cube Global Squad colours aboard his TOW15, with the goal of being in the global Top 15.

At 18, Max already has twice as many victories as his Elite peers. He notably took the bronze medal at the 2017 World Championships.

Motivated by his impressive track record, and proud to be part of the Squad, Gaëtan has set himself the goal of finishing in the top 20 of every UCI DH World Cup round.

Factory Pilot

Cube can also count on a team of passionate ambassadors equally at home behind a camera as on the pedals. With a 12th place finish at the 2016 Red Bull Rampage and videos totalling several million views, DH rider Rémy Métailler is the perfect representative.
But beyond web content and performances, the Frenchman brings above all his expertise to the brand to improve existing products and develop new ones.

One of the most talented riders of his generation, Remy is already a legend in his field. He takes part in the development of new CUBE products and tests them during training and competitions to bring all his expertise to bear.

road

In road cycling, Cube is a partner of the Pro Continental team Wanty Groupe Gobert, which is regularly invited to major World Tour events.

triathlon

In Triathlon, Cube has supported the Raelert brothers, Andreas and Michael, for many years, with their countless victories on the ITU and Ironman circuits. Also featured are 2018 Ironman Mexico winner Svenja Thoes, multiple Ironman 70.3 winner Andi Böcherer, European middle-distance triathlon vice-champion Florian Angert, as well as the promising Frederic Funk and the full Team Erdinger alkoholfrei squad.

philosophy

Beyond pure performance and the pleasure of sport, Cube approaches cycling as a philosophy of life. It offers bikes for everyone: competitors, occasional riders or cyclists who see the bike as a fantastic means of getting around, whether for daily use to get to university, work, do your shopping, or to travel around the world.
Whether designed for speed or comfort, muscle-powered or electrically assisted, all Cube bikes are characterised by careful craftsmanship and great attention to the smallest detail, with a three-year warranty on carbon frames and six years on aluminium ones.