CUBE - World

history

A major player in the bicycle industry, Cube was founded in 1993 by Marcus Pürner, a young student at Munich University with a passion for cycling. Together with his friend Michael Prell, now in charge of design, Marcus initially set up a 30 m² bike store in the premises of his father's furniture manufacturing business in Waldershof, Bavaria (Germany). The two young entrepreneurs soon decided to go one step further, designing their own frames. From then on, Cube was launched, and the success story continued. Based on strong but simple principles - to offer models of impeccable quality that deliver both a high level of performance and maximum riding pleasure - Cube quickly won over a wide audience with a comprehensive range. The range includes dozens of models with a wide variety of frames and equipment, from mountain bikes to racing bikes, triathlons, cyclocross bikes, gravel bikes, mountain bikes, travel bikes and city bikes, with particular expertise in electric-assist models, as well as models specifically developed for women and children.

Still based in Waldershof, just a few hundred meters from its historic premises, the company designs, tests and - a rarity in this industry - fully assembles all its bikes from A to Z in an ultra-modern 40,000 m² factory, where it also manufactures its own wheels. Some 500,000 bikes are produced here every year, sold in over 60 countries, making Cube one of the biggest brands in the sector in terms of volume.

athletes

To assist its engineers and product managers in the development of new models, Cube naturally relies on the experience and unique feel of top-level athletes.

mountain bikes

The brand has two teams: the Cube Action Team, present mainly on the Enduro World Series (EWS) with Zakarias Johansen and Gusti Wildhaber, and the Cube Global Squad with the creative and talented Phil Atwil, the young German hopeful Max Hartenstern who can be found on the CrankWorx and DH World Cup stages, and the Frenchman Gaëtan Vigé who, at just 20 years of age, already has 6 podium finishes in the Junior Downhill World Cup.

Since January 2018 Zakarias Johansen has joined the CUBE Enduro Team. This rider is a real plus for the team!

Action, fun, risk and adrenalin - that's what best describes Gusti. After a few injuries, he's now aiming to conquer the EWS podium this season.

Sofia Wiedenroth has a string of successes to her credit, including silver at the U19 XC World Championships. She's a major asset to the German manufacturer's international enduro team.

With several podium finishes in the DH World Cup since 2016, Phil is entering a promising second season in the colors of the Cube Global Squad aboard his TOW15, with the aim of being in the world's Top15.

At 18, Max already has twice as many successes as his Elite counterparts. Most notably, he won the bronze medal at the 2017 World Championships.

Motivated by his impressive track record, and proud to be part of the Squad, Gaëtan has set himself the goal of finishing in the top 20 of every round of the UCI DH World Cup.

Factory Pilot

Cube can also count on a team of passionate ambassadors as comfortable behind a lens as on pedals. With a 12th place finish in the 2016 Red Bull Rampage and videos racking up several million views, DH rider Rémy Métailler is the perfect representative.
But beyond web content and performances, the Frenchman above all brings his expertise to the brand to improve existing products and develop new ones.

One of the most talented riders of his generation, Remy is already a legend in his field. He takes part in the development of CUBE's new products, testing them during training sessions and competitions to bring his expertise to bear.

road

In road cycling, Cube is a partner of the Pro Continental Wanty Groupe Gobert team, which is regularly invited to take part in major World Tour events.

triathlon

In Triathlon, Cube has for many years supported the Raelert brothers, Andreas and Michael, whose countless victories on the ITU and Ironman circuit have been countless. They also include 2018 Ironman Mexico winner Svenja Thoes, multiple Ironman 70.3 winner Andi Böcherer, European middle-distance triathlon runner-up Florian Angert, as well as the promising Frederic Funk and the entire Team Erdinger alkoholfrei.

philosophy

Beyond pure performance and the pleasure of sport, Cube sees cycling as a way of life. We offer bikes for everyone: competitors, occasional riders and cyclists who see cycling as a great way to get around, whether it's your daily commute to university, work, shopping or a trip around the world.
Whether designed for speed or comfort, muscular or electric-assist, Cube bikes are all characterized by meticulous manufacturing and attention to detail, with a three-year warranty on carbon frames and a six-year warranty on aluminum frames.